From Niccolo Machiavelli's The Prince:
"To those seeing and hearing him, he should appear a man of compassion, a man of good faith, a man of integrity, a kind and religious man. And there is nothing so important as to seem to have this last quality. Men in general judge by their hands; because everyone is in a position to watch, few are in a position to come in close touch with you. Everyone sees what you appear to be, few experience what you really are." Emphasis mine.
1 comment:
That's why a con man usually finishes out his pitch with, "Thank you, and God Bless."
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